In the brick-and-mortar world, this holiday season is shaping up to be a wash: More people are shopping, but they are spending less.
The online picture is different, however. Greater numbers of people are going online to shop and spending more. Data collection from retail sites showed that sales were up nearly 14 percent on the Monday following Thanksgiving, known as Cyber Monday, compared to a year ago, according to Web information firm Coremetrics. The amount spent per sale rose 38 percent, the firm says.
The trend highlights the importance of keeping the data centers powering e-commerce sites and online traffic running smoothly, says Dan Blum, principal analyst for the Burton Group.
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